The Really Big Jolt.
Earlier this year, I was working with a consultant colleague in the spirits space (the alcoholic kind, not the paranormal kind, though after a few drinks, those worlds can get remarkably close together).
It was a nutty day. An everything, everywhere, all at once kind of day.
He sent me a link to the video below. It’s for Ruavieja. A booze brand from the North East of Spain, distilled from herbs. Apparently, it helps with digestion. I can’t help thinking that the digestif claim is up there in the all-time Top 5 marketing hooks, because I don't recall any time I’ve had a shot after dinner and felt better.
I digress.
He simply said, “watch the video”.
OK, I thought, we both share an unhealthy interest in the human weakness that is advertising and marketing, so maybe this is some cool new product or creative treatment.
I watched it and - how dare a commercial do that to me!!
Take 4 minutes out of your day today and give it a watch.
If you want to feel the impact of the human story, the power of time, and the importance of just doing it, this one did the number on us.
Boy, did it make us think.
Now we need to order our case of Ruavieja.
Love & connection,
The Jolt.
Great TV spot. Thanks for sharing. As I've aged, the most significant query that I've been pondering. What do you want to do with your time?